Multicultural Meetings and Events Will Be Key as Minorities Become the Majority

With the United States poised to become a minority-majority country by 2040, multicultural markets are no longer a niche outreach business target for convention & visitors bureaus and destination marketing organizations.

Philadelphia is already a minority-majority city, said Greg DeShields, executive director, PHL Diversity, a business development division of the Philadelphia Convention and Visitors Bureau, which works to increase Philadelphia’s share of diverse/multicultural meetings and tourism.

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