Put an Arch on it: The use of the symbol in St. Louis logos and signs

Hundreds of different shops, restaurants, schools and charities in the region have named themselves after the Gateway Arch or used an image of the monument in their logos since it was completed fifty years ago. Some organizations have even done both.

Using an image of the St. Louis icon for digital advertisements, signs and shirts is such a popular idea that a design-themed Tumblr blog was able to collect more than 300 examples of designs used over the years. In August, students from the University of Missouri-St. Louis even created a "logo wall" that featured different appropriations of the monument for the St. Louis History Museum's "Arch Perspectives" exhibit.

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