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Beyond its strong Hispanic Community and growing entrepreneurial resources in the region, Tania enjoys St. Louis because it is small and family-oriented, with a multitude of things to do with her two daughters, who are seventeen and fourteen. “We have done everything in St. Louis,” she says, “all the entertainment that St. Louis has to offer,” including involvement in school sports. Importantly, Tania also notes that the cost of living for families in St. Louis is very manageable. Both Tania and Mike express the hope that St. Louis continues to become more representative of all the languages spoken by its communities in the public sphere. This would include creating billboards in a variety of languages as well as encouraging bilingual individuals to become service providers and business owners. “There’s lots of opportunities” for this in St. Louis, Mike believes. “I think it’s so well developed in Chicago, Los Angeles, New York, Miami, but you look at that second tier where there is a market but not much development, I think there’s a lot of opportunity to do that.

Towards this goal, Tania would highly encourage more bilingual individuals to become State Farm insurance agents and to start their own businesses in St. Louis. She emphasizes the importance of having a solid motivation for whatever it is an individual chooses to pursue. Tania’s motivation is two-fold: to provide a good life for her daughters, and to provide accessible and educational insurance services to the Hispanic community in the St. Louis region. Additionally, she recommends “to learn from my experience and find something you like to do, and go for it.”  

For Tania, that means creating an insurance team of individuals that care about people. “A lot of people take advantage of [the Hispanic community] because ... of the language barrier, etc. I like the people who really care about the others, trying to help them. Because yeah, I sell insurance, but I don’t want to for my reputation. I always say, ‘I’m going to educate you and I want you to understand what you are getting, so if you go shopping around, you know what to ask, you know what to look for, and you feel comfortable doing so. And the people I have, we share the same passion of doing that, and they understand the vision and the mission of my agency.”

 

Interviewed and written by Lyndsey Brainerd

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Suzanne Sierra

Executive Director

St. Louis Mosaic Project

120 S. Central Ave | Suite 200   Clayton, MO 63105

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